Naturally sweet and difficult to make bitter, this matcha tastes great and is less than half the price of the ceremonial grade. This undergoes the same process as ceremonial grade. The traditional cultivation of matcha (tencha) requires shading the tea garden for 3-4 weeks prior to harvest. This elevates chlorophyll and enhances L-theanine and other stimulating amino acids responsible for matcha's unique bounty of energy. Though there is little caffeine in this powder, due to the high B-12 content, your mood will be elevated and feel energized. There are plenty of ways of drinking this tea. One great way to have it is 1 or 2 tsp in a blender with vanilla soy and a bit of ice. I use tablespoons...so adjust to your taste!